My work: branding
the gathering camp: verified
The Gathering is an annual youth summer camp hosted by Remerge Ministries for teens in churches in and around Cape Town. The theme for the Gathering 2025 is “Verified”, playing on the social media term that signifies an influencers ‘official’ account. The design for this theme is lightly inspired by the check mark to signify a ‘verified’ Instagram account, however uses the image of a cross, showcasing the message of the camp, which is that we are all Verified in Christ.
Parakaleo counselling
Parakaleo Counselling is a brand I was tasked to work on, coming up with the full brand ID. The ginkgo leaf is used as the main motif, a symbol of heart and whole body health, which is what the owner of Parakaleo aims to achieve through working with her clients. The green tones are a hint at life and wellbeing, while the simplistic lowercase lettering of the logo portrays warmth and approachability.
Live 2:6 - J-life internship programme
Live 2:6 is a year of your life programme for post-matrics. I was tasked to come up with the full brand identity, look and feel of the program. I have also done multiple designs for various apparel, posters, brochures and events.
The name and logo is based off of 1 John 2:6, hence why the letters “two six” are in a different font. The emphasis is placed on the words “Live”, as we are called to live out the verse, ‘whoever claims to live in him must live as Jesus did’.
the gathering camp: Gebrand
The Gathering is an annual youth summer camp hosted by Remerge Ministries for teens in churches in and around Cape Town. The theme for the Gathering 2024 is “Gebrand”, which translates from Afrikaans meaning “on fire” or “burning”. This theme is playful and quite tongue-in-cheek, which is visually represented by the bubbly and illustrative style in the branding.
kalky's
The brand identity of Kalk Bay (Kalkys) encapsulates the quirky, vibrant culture of the area. Kalkys is an area filled with stories, rich experiences and hidden gems. The brand identity aims to visually capture all the bright colours of the character of Kalkys.
The purpose of this campaign is to highlight the hidden gems and unique spots in Kalk Bay. Secondly, it’s to tell the equally hidden stories of the heritage and history. This will enrich the area and root it in a narrative, allowing visitors to become invested emotionally, creating a greater feeling of community and belonging.
